Social media marketing
This refers to the process of increasing website traffic or attention through social networks. Social media marketing usually focuses on efforts to create content that attracts attention and also encourages readers to share it with their own social networks.
Social media has become a foundation that is easily accessible to any person with internet access. Social media often feeds into discovery of new content such as news stories and discovery in search activity .It can also help build links that in turn support into SEO efforts. It also serves as a relatively inexpensive platform for organizations to implement campaigns.
Major platforms for social media marketing include:
Facebook
Twitter
Google +
You tube
Blogs
Delicious
Facebook
It the world’s largest social network. Facebook allows the users to use videos, photos and also longer descriptions.
Twitter
It is a micro blogging type of social media. This is a social media platform that allows companies to promote their merchandise on an individual level. The use of the product is explained in short messages called tweets that followers are more likely to read. There is word limit when composing messages. Twitter promotes a product and brings in customers
Google +
This is a feature of Google which is designed to be more easily found by the search engines. In Google plus you have the power to share a link, photo or text with the public to promote your product or service.
Blogs
They allow a product or a company to provide a description of their products or services. Blogs can be updated frequently and they are promotional techniques for keeping customers.
YouTube
This is where companies or websites provide a video of their services or product.
Delicious
This is a social bookmarking website service that is used for storing, sharing and also discovering web bookmarks. Its collective nature makes it possible to view bookmarks added by others.
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